Denali Free
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STōK x VetEX Launch

We believe a little lightning bolt of cold brew is all you need to turn your passion into action, so STōK Cold Brew launched a Veterans Day Edition Bottle to support VetEx—a nonprofit that supports Vets overcoming challenges through outdoor adventures. STōK fueled their passions as the title sponsor of all 2020 VetEx ice climbing events allowed us to use our platform to amplify veterans' passions.

STōK x VetEx

Art Direction   /  Concept   /  Video    /   Photography   

We believe a little lightning bolt of cold brew is all you need to turn your passion into action, so STōK Cold Brew launched a Veterans Day Edition Bottle to support VetEx—a nonprofit that supports Vets overcoming challenges through outdoor adventures. STōK fueled their passions as the title sponsor of all 2020 VetEx ice climbing events.

Client: STōK Cold Brew / Role: Art Director

 

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Meet Harmony

We profiled Harmony: Army vet, mountain biking fiend and Veterans Expeditions team leader (she lead the VetEx All Women’s Denali expedition to summit in 2019!). Harmony shared her experiences in the military and beyond with VetEx, in a series of IG stories.

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Meet Lee

We profiled Lee: Army Ranger veteran, Alpine climber, and our brand team captain behind the launch of STōK Protein. Lee put all of his passions together to hook up STōK and VetEx. Mission accomplished, Lee.

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Photography: Jake Cox Photography