Silk Nextmilk Campaign Digital Creative

Art Direction   /   Integrated Campaign   /   Concept Development  /   Out of Home  /   Social    

The brief: Inspire the next generation of milk drinkers and plant-based enthusiasts to try a beverage that is made from plants but tastes like milk. Got milk, anyone? We flooded the social media with nepo babies who were taking a plant-based approach to the classic milk mustache. With over 90 social videos, takeovers of social media accounts, a TikTok branded effect, and a giveaway to put a Silk fan face on Times Square Billboard next to Brooklyn Beckham, we made sure you couldn’t get on social media and not wonder “who’s next?”

Featured in Ad Age + Ad Week + People + Insider + Delish + more

Client: Silk  /  Role: Art Director

more to come… making a mashup of 90 videos takes time.

Agency: Stone Strategy Design / Copywriter: Patrick O’Boyle / Producer: Lucy Fisher / Designers: Alysia Wilkinson, Daniel Alfonzo, Callie Keeling
Partners: Orchard, TikTok, Wavemaker, IMF